"Reading
and learning is the key to success in business
and in life."
Creating
Competitive Advantage (Executives, take
notice!) Blue
Ocean Strategy, by W. Chan Kim and Renee
Mauborgne
Collapse of Distinction, by Scott McKain
Competitive Advantage, by Michael Porter
Creating Competitive Advantage, by Jaynie L.
Smith
Duct Tape Marketing, by John Jantsch
Free Prize Inside, by Seth Godin
Lightning in a Bottle, by David Minter and
Michael Reid
Mavericks at Work, by William C. Taylor and Polly
LaBarre
Purple Cow, by Seth Godin
Selling the Invisible, by Harry Beckwith
War in the Boardroom, by Al Ries and Laura Ries
Why Johnny Can't Brand, Bill Schley & Carol
Nichols, Jr.
Why Someone Should Do Business With You: Rather
Than Someone Else, by Sam Geist
Unleashing the Ideavirus, by Seth
Godin
Improving
Selling Skills Calling
on Big Companies, by Jill Konrath
How To Become a Rainmaker: The Rules for Getting
and Keeping Customers, by Jeffrey Fox
Real Leaders Don’t Do Powerpoint: How to Sell
Yourself and Your Ideas, by Christopher Witt
Secrets of Great Rainmakers: The Keys to Success
and Wealth, by Jeffrey Fox
Silver Bullet Selling, by G.A. and Paul Bartick
The 21 Irrefutable Laws of Leadership, by John C.
Maxwell
The 29% Solution (networking), by Ivan R. Misner,
PhD
The Ultimate Sales Machine, by Chet Holmes
What the CEO Wants You to Know, by Ram
Charon
Leadership
and Executive Management Creating
Magic: 10 Common Sense Leadership Strategies From
a Life at Disney, by Lee Cockerell
Execution, by Larry Bossidy and Ram Charon
First, Break All the Rules, by Marcus Buckingham
and Curt Coffman
Good to Great, by Jim Collins
Now, Discover Your Strengths, by Marcus
Buckingham and Donald O. Clifton
Real Leaders Don’t Do Powerpoint: How to Sell
Yourself and Your Ideas, by Christopher Witt
Personal
Development Real
Leaders Don’t Do Powerpoint: How to Sell Yourself
and Your Ideas, by Christopher Witt
The Seven Habits of Highly Effectively People, by
Stephen Covey
Think and Grow Rich, by Napoleon Hill
You,
Inc.: The Art of Selling Yourself, by Harry
Beckwith